Monday, 9 June 2014

That's a girls bike !

From highway to Hollywood, motorcycles and masculinity have been synonymous - until now.  

Harley-Davidson has now designed two new bikes specifically to appeal to women. Gone are the bulbous petrol tanks and the shiny chrome that makes the brand famous.  

Include smaller handle grips, lower seats and different foot peg positions. The result is what Harley executives are hoping will become the staple "little black number" in every woman's garage.  

The two models , the Street 500 and Street 750, the company's first new bikes for 13 years, are serious performance motorcycles which they hope will persuade even more women to ride its machines.  

Industry analysts say that Harley-Davidson's efforts will help the brand challenge its Japanese competitors, especially Kawasaki and Suzuki.